01Sales English Training

Your pitch is solid. It’s your English that’s losing the deal.

You know your product inside out. But when the Chicago VP says ‘that’s too expensive’, you freeze, you reach for words, and you feel their confidence slipping. DojoSales lets you practice real sales calls in English — 5 min/day, against AI prospects that push back like the real thing.

No CC — First call in 5 min — Instant feedback

Live · 04:12
Discovery US

Sarah Mitchell — VP Procurement · Chicago, IL

So, walk me through how this is different from what we already use.

Sure — the main difference is that your reps practice before...

Tip — avoid « how to say... ». Rephrase: « Let me put it another way. »

82

Clarity

88

Fluency

02The problem

The deal was won. Until the call in English.

75%

feel anxiety in English — even advanced speakers

It’s not grammar. It’s confidence under pressure that disappears.

Kaiwa Research, 2026

64%

of companies lost deals due to language gaps

A hesitant accent kills credibility — before you even pitch.

Economist Intelligence Unit

0

safe reps before the real call

Right now, you ‘practice’ on real prospects. Every call is an exam.

03The method

A dojo. Three rounds. Zero risk.

01

Pick your opponent

Impatient NYC VP, skeptical London CTO, methodical German procurement. Want to prep a specific account? Brief the persona.

02

Run the call

The AI prospect says ‘that’s too expensive.’ You practice your response. 3 times. The 4th time, you don’t freeze.

03

Read your feedback

Scored on clarity, fluency, objection handling. Every error: timestamp + your phrase + the native version. No ‘good job.’

03.5Real scenario

Tomorrow 1 PM, you have a call with a US VP. Here’s what you do tonight.

8:00 PM

Brief your prospect

Enter their profile: VP Procurement, fintech, Chicago. DojoSales creates an AI persona that matches exactly.

2 min

Persona creation

8:02 PM

Pick your scenario

Cold call? Discovery? Objection handling? Choose the call type that matches your real situation.

30 sec

Call type picker

8:03 PM

Run the call

The AI prospect picks up. Talks like a real American VP. Objects. Challenges your pricing. You practice your response — 3 times if you want.

5 min

Live call

8:08 PM

Read your feedback

Scored on 6 dimensions. Every error with timestamp, your exact phrase, and the native version. ‘You said ‘proposition’ at 2:14. Say ‘proposal.’’

2 min

Feedback report

Tomorrow 1 PM

Run the real call

You already heard ‘that’s too expensive’ last night. You know what to say. You don’t freeze.

Confident

Real call

04The feedback

Here’s what you get 30 seconds after your call.

No ‘good job.’ Surgical corrections with timestamps, your exact phrase, and the native version.

72/100

Solid foundation — 3 specific fixes will change the game.

78

Clarity

65

Fluency

74

Confidence

71

Objections


2:14Vocabulary

The ‘proposition’ calque

You said

I can send you a proposition with all the details

Native version

I’ll send over a proposal with the full breakdown

American VPs hear ‘proposition’ as an informal idea, not a business document. ‘Proposal’ signals you’re ready to close.


Action plan

  • Replace 3 false friends in your pitch (proposition, delay, support)
  • Re-run a 5-min cold call focusing on price objection handling
04.5Comparison

You don’t only have bad options. You have expensive and slow ones.

DojoSalesBerlitzPrivate tutorAlone
Price$39/month$50-80/hour$30-60/hourFree
Sales-specificYesNoSometimesNo
Available 24/7YesNoNoYes
Structured feedbackScore + timestampsVerbalVerbalNone
Realistic objectionsAI pushbackNoNoNo
Measurable progressDashboardNoNoNo
04What research shows

It’s not your accent. It’s the freeze.

People judge non-native accents as less credible — regardless of the message content. But brief exposure to accented speech reduces this bias.

Journal of Personal Selling

ResearchGate, academic study

Language anxiety triggers an affective filter — stress blocks access to words you already know. Repetition in realistic conditions is the only antidote.

Aichhorn & Puck

International Business Review, 2017

Coaching + daily repetition = 4x more adoption than coaching alone. But nobody has time to coach each rep 1:1.

Ascent Training

Reinforcement study

05Pricing

Cheaper than one Berlitz hour. More useful than 6 months of classes.

Free

One call to see for yourself.

$0

  • 15 minutes (3 sessions of 5 min)
  • 5 AI prospects — from junior to VP
  • Cold call
  • Full feedback with timestamps
Run my first call

Pro

Launch offer

For those who want to close in English.

$79$39/month
  • 150 min/month (30 sessions)
  • Unlimited personas matched to your ICP
  • All call types (cold, discovery, demo, closing, objection)
  • Audio replay + synced transcript
  • Lock in this price forever
Start with Pro

Cancel anytime. No commitment.

06FAQ

Real questions. Not the easy ones.

When is your next English call?

Train before it. 5 minutes. The first call is free.

Run my first call

No credit card — Ready in 5 minutes